Privacy Policy
Last updated: September 2026
DigiMark Aura (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, disclose and protect information when you visit digimarkaura.com, contact us, request our services, or otherwise interact with our website.
By using our website, you acknowledge that you have read and understood this Privacy Policy. Where applicable, we will seek your consent before processing personal information for purposes that require consent under applicable law.
1. Who We Are
DigiMark Aura is a digital marketing agency providing services including search engine optimization (SEO), content marketing, performance marketing, and AI Search Optimization.
For privacy-related questions, requests or concerns, you can contact us using the details provided in the Contact & Privacy Requests section of this policy.
2. Information We Collect
We may collect information that you voluntarily provide to us, as well as certain technical information generated when you use our website.
A. Information You Provide
Depending on how you interact with our website, we may collect:
- Name
- Email Address
- Phone or WhatsApp number, if provided
- Business name
- Business or website URL
- Service or area of interest
- Marketing goals, project requirements and other information you provide in our contact forms
- Messages, enquiries and other communications you send to us
- Any other information you voluntarily choose to provide
- IP address or similar network information
- Browser type and version
- Device type and operating system
- Pages visited and interactions with the website
- Date and time of visits
- Referring website or source
- Approximate location derived from technical information, where available
- Campaign or referral information, including UTM parameters where used
- Website performance and diagnostic information
3. How We Use Your Information
We may use the information we collect for the following purposes:
- Responding to enquiries: To respond to questions, consultation requests and messages submitted through our website.
- Understanding your requirements: To understand your business, marketing goals, challenges and service requirements.
- Providing our services: To communicate with clients, deliver agreed services and manage ongoing projects.
- Preparing proposals: To evaluate your requirements and prepare relevant proposals, recommendations or quotations.
- Communicating with you: To contact you by email, phone, WhatsApp or other communication channels you provide.
- Improving our website: To understand how visitors use our website and improve its content, usability, functionality and performance.
- Analytics and measurement: To measure website traffic, engagement, conversions and marketing performance using analytics technologies where implemented.
- Advertising and remarketing: Where applicable and with appropriate consent where required, to measure advertising campaigns and deliver or improve relevant advertising.
- Security and fraud prevention: To protect our website, systems and users from spam, abuse, unauthorized access, fraudulent activity and other security threats.
- Legal and regulatory purposes: To comply with applicable laws, regulations, legal processes and legitimate business requirements.
- Business operations: To maintain records, manage our business and protect our legal rights and interests.
4. Cookies & Similar Technologies
Our website may use cookies, pixels, tags, local storage and similar technologies to enable essential website functionality, understand how visitors use our website, improve performance, measure marketing activities and, where applicable, support advertising and remarketing.
Cookies are small files or pieces of information stored on your device by a website. They may allow the website to remember certain information about your visit or recognize your browser during subsequent visits.
Depending on how the website is configured, we may use the following categories of cookies and similar technologies:
Essential Cookies
These may be necessary for the website to function properly, maintain security, process forms and provide features requested by visitors.
Functional Cookies
These may remember preferences or settings to improve your experience when using the website.
Analytics Cookies
These may help us understand website traffic, visitor behaviour, page performance and how visitors interact with our website.
Advertising & Marketing Cookies
Where implemented, these may be used to measure advertising campaigns, understand conversions, build audiences or support relevant advertising and remarketing.
Managing Cookies
Depending on your browser and the cookie-management tools available on our website, you may be able to control or delete cookies through your browser settings or available consent controls.
Disabling certain cookies may affect the functionality or availability of some website features.
Where applicable law requires consent for non-essential cookies or similar technologies, we will provide an appropriate consent mechanism before activating those technologies.
5. Analytics & Measurement
We may use analytics and measurement tools to understand how visitors interact with our website, evaluate website performance and measure the effectiveness of our marketing activities.
Google Analytics
Where implemented, we may use Google Analytics (GA4) to collect information about website usage, such as pages viewed, interactions, approximate geographic information, device and browser information, traffic sources, and other usage data.
Google may process information collected through Google Analytics in accordance with its own privacy policies and terms. We use analytics information to understand website performance, identify areas for improvement and make informed decision about our content and marketing activities.
Where required by applicable law, we will obtain appropriate consent before using analytics technologies that are not considered strictly necessary.
Google Tag Manager
Where implemented, we may use Google Tag Manager to manage website tags and tracking technologies. Google Tag Manager itself generally facilitates the deployment of other tags rather than acting as the primary analytics service. The specific tags deployed through it will determine what information is collected and how it is processed.
Analytics Choices
You may be able to limit or manage analytics technologies through our website’s consent controls, where provided, or through your browser settings.
6. Advertising & Marketing Technologies
Where applicable, we may use advertising and marketing technologies to measure the effectiveness of our campaigns, understand how visitors interact with our advertising take actions on our website, such as submitting a contact form or requesting a consultation.
These technologies may use cookies or similar identifiers to measure conversions and campaign performance.
Where applicable, Google may also use information collected through these technologies for advertising and measurement purposes in accordance with its own policies.
Meta Pixel
Where implemented, we may use the Meta Pixel to measure website activity resulting from Meta advertising, understand conversions, build and measure advertising audiences and improve campaign performance.
Meta may process information collected through the Pixel in accordance with its applicable privacy policies and terms.
Remarketing
Where implemented, we may use remarketing technologies to show relevant advertisements to visitors who have previously interacted with our website or digital campaigns.
Where required by applicable law, we will obtain appropriate consent before activating non-essential advertising or remarketing technologies.
Your Choices
Depending on the technologies implemented and applicable requirements, you may be able to manage or withdraw consent for non-essential advertising technologies through our cookie-consent controls or other available mechanisms.
You may also manage certain advertising preferences through the relevant advertising platform or your browser/device settings.
7. Third-Party Services
We may use third-party service providers and platforms to operate, secure, analyze and improve our website, communicate with visitors and clients, and provide our services.
Depending on the tools and integrations active on our website, these may include:
WPForms
We use WPForms to collect information submitted through our website contact forms. Information you provide through a form may be processed and stored by WPForms and/or our hosting environment for the purpose of receiving and managing enquiries.
Website Hosting & Infrastructure
Our website is hosted using third-party infrastructure providers. These providers may process technical information such as IP addresses, server logs, browser information and other information necessary to operate and secure the website.
Google services
Where implemented, we may use Google services such as Google Analytics, Google Tag Manager and Google Ads for analytics, tag management, conversion measurement and advertising purposes.
Meta
Where implemented, we may use Meta technologies such as the Meta Pixel to measure advertising performance and website activity.
If you choose to contact us through WhatsApp, your communication will be processed through WhatsApp and Meta’s systems and will be subject to their respective terms and privacy policies.
Security & Spam-Prevention Services
We may use third-party securities, spam-prevention or form-protection services to protect our website and forms from malicious, automated or fraudulent activity. Where such services are used, they may process technical information required for security and abuse prevention.
Third-party providers may process information in accordance with their own privacy policies and contractual obligations. We encourage you to review the privacy policies of third-party services you use to understand how they handle information.
We do not sell your personal information to third parties.
8. Data Sharing & Disclosure
We do not sell, rent or trade your personal information.
We may share or disclose personal information only when reasonably necessary for the purposes described in this privacy policy, to provide our services, operate our website, protect our rights, or comply with applicable legal requirements.
This may include sharing information with:
Service Providers
Third-party providers that help us operate our website, manage forms, provide hosting, analytics, security, communication or other business-related services.
Advertising & Analytics Providers
Where applicable, information may be processed by platforms such as Google or Meta when their analytics, advertising measurement technologies are implemented on our website.
Professional Advisors
Where reasonably necessary, we may share information with professional advisors, such as legal, accounting, or other professional service providers, subject to appropriate confidentiality obligations.
Legal & Regulatory Authorities
We may disclose information where required to comply with applicable laws, regulations, legal processes, court orders or lawful government requests.
Business Transfers
If DigiMark Aura is involved in a merger, acquisition, restructuring, sale of assets or similar business transaction, personal information may be transferred as a part of that transaction, subject to applicable law.
We take reasonable steps to ensure that third parties who process personal information on our behalf handle it appropriately and only for legitimate purposes.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this privacy policy, including responding to enquiries, providing services, managing client relationships, maintaining appropriate business records, resolving disputes and complying with applicable legal obligations.
The length of time we retain information may depend on the nature of the information, the purpose for which it was collected, whether you become a client, our legal or contractual obligations, and legitimate business requirements.
Where personal information is no longer required for these purposes, we will take reasonable steps to delete, anonymize or securely dispose of it, subject to applicable legal, regulatory and operational requirements.
Where information is retained for legal, security or legitimate business purposes, we will continue to handle it in accordance with this privacy policy and applicable law.
10. Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss or destruction.
Depending on the nature of the information and the systems involved, these measures may include:
- Securing website hosting and infrastructure
- Access controls and authentication
- HTTPS/SSL encryption for data transmitted through the website
- Security monitoring and protective measures
- Spam and abuse prevention
- Limiting access to personal information to people or service providers who reasonably need it
- Regular review of website and security practices where appropriate
These may include:
Access
You may request information about the personal data we hold or process about you, subject to applicable legal requirements.
Correction & Updating
You may request that inaccurate or incomplete personal information where permitted or required by applicable law.
Deletion / Erasure
You may request deletion or erasure of personal information where permitted or required by applicable law.
Withdrawal of Consent
Where we process your personal information based on your consent, you may withdraw that consent. Withdrawal of consent will not affect processing that was lawfully carried out before the withdrawal.
Marketing Communications
If you receive marketing communications from us, you may request that we stop sending them. You may also use any unsubscribe option provided in the communication, where available.
Grievance / Complaints
You may contact us if you have concerns about how we handle your personal information or wish to raise a privacy-related grievance.
To make a privacy request or raise a concern, please contact us using the details provided in the Contact & Privacy Requests section of this privacy policy. We may need to verify your identity before processing certain requests.
We will respond to valid requests within the timeframe required by applicable law.
12. Children’s Privacy
Our website and services are intended for businesses and professional audiences and are not directed at children.
We do not knowingly solicit or intentionally collect personal information from individuals under 18 years of age.
If you believe that a child has provided personal information to us, please contact us using the details provided below. If we become aware that we have collected such information without an appropriate lawful basis, we will take reasonable steps to delete it, subject to applicable legal requirements.
13. International Data Processing
Some of the third-party service providers we use to operate, analyze, secure or improve our website may process personal information through systems or infrastructure located outside India.
Where personal information is processed or transferred across borders, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable data protection and privacy requirements.
Third-party providers may process information in accordance with their own privacy policies, contractual obligations and applicable laws. These providers may include technology, hosting, analytics, advertising, communication and security service providers.
Where applicable law required specific safeguards, notices or consent for international processing or transfers, we will take the appropriate measures.
14. Changes to this Privacy Policy
We may update this privacy policy from time to time to reflect changes to our website, services, technologies, business practices or applicable legal requirements.
When we make changes, we will update the “Last updated” data at the beginning of this privacy policy. Where appropriate, we may provide additional notice about material changes through our website or other suitable communication channels.
We encourage you to review this privacy policy periodically to stay informed about how we collect, use and protect personal information.
15. Contact & Privacy Requests
If you have questions about this privacy policy, want to make a privacy-related request, or wish to raise a concern or grievance regarding the handling of your personal information, you can contact us at:
DigiMark Aura
Email: hello@digimarkaura.com
Website: digimarkaura.com
Location: Dehradun, Uttarakhand, India
We will review and respond to privacy-related requests in accordance with applicable law.